Hotstar Witnesses Fivefold Growth in India's Content Consumption in 2022

The online media landscape is fast-irresolute and growing at a rapid pace. Only, it isn't only the but one. The reform in Bharat'southward telecom arrangement and 4G adoption has brought Internet service to fifty-fifty more than users and they're consuming a lot more than content than they previously used to.

According to Indian video streaming behemothic Hotstar's India Picket Report 2018, onlinevideo consumption in India rose by close to five times over the 12 months of 2017. Information technology farther asserts that 96 percent of data was spent on long-form video (longer than 20 mins), which is a significant feat for the app. And information technology's not at all express to a section of the population.

Though not too surprising, the report has shown u.s.a. that the growth in smaller cities of the land was way college than the metro cities, which is natural as more new users joined the app from these areas. The metro cities witnessed a three.5x crash-land in consumption whereas remote areas were far ahead with a four.2x increase in traffic, according to Hotstar'south inquiry.

hotstar india map

Equally for private states, the growth was highest in Jammu and Kashmir (8.9x) while information technology was seen that Chattisgarh saw the lowest increase (1.5x) in consumption. The users in UP, Bihar, and Kerala led in terms of the information consumption. Hotstar likewise found that users in rural or not-Metro areas also stayed up as late as those in the metros to watch videos on the app.

Commenting on the changing scenario of India'due south content consumption needs, Hotstar CEO Ajit Mohan attributed the growth to new cyberspace users:

A new generation of users are emerging in India who accept for granted round the clock access to the best stories; who know that they can picket the best shows from around the globe at the same fourth dimension as the world.

The report then goes on to shed calorie-free on the fact that more than xc% lookout time for video content is taking place on mobile devices. And it also reveals women from smaller cities are now flocking to Hotstar twice as faster equally the women in metros. And the content is helping break stereotypes as 50% males were found to be avid consumers of family unit dramas; in comparison just 18% of the female users turned their eyeballs to action content, which Hotstar says is down to the success of Baahubali.

Hotstar Witnesses Fivefold Growth in India's Content Consumption in 2017

This reveals that users in India accept finally outgrown their reservations for high spends on data charges. They're at present openly watching content on the Internet, expanding the horizon on what they tin can learn and do with the ability they've been handed downwardly.